Enterprise-grade web hub for security, privacy and AI ethics

We led the creation of Sage’s Trust and Security Hub, a 15+ page platform built to earn customer trust and establish industry authority. From strategy to UX, UI, and copywriting, we delivered an enterprise-level experience across cybersecurity, privacy, and AI ethics. The Hub was highly praised by Sage customers and went on to win a Webby Honoree Award.

Scope

UX strategy

Content strategy

Web design

UI design

Copywriting

Brand assets

Content and UX strategy

We focused on two core audiences: Business and Technical Decision Makers. With different goals and levels of expertise, the Hub needed to serve both clearly. User personas shaped the content, while a structured sitemap helped organise 15+ pages into distinct sections.

User groups and personas divided into Business and Technical decision makers

Content Sitemap showing full structure of the Sage Trust and Security Hub

Trust Hub homepage with welcome message and navigation to Security, Privacy, and AI Ethics sections

Security for Business Leaders

Dedicated area for Business Decision Makers, helping them grasp the essentials of cyber security without needing deep technical knowledge. From high-level benefits to trusted tools and expert video explainers, the content is built to inform, build trust and drive action.

Business security overview page highlighting key protection features and benefits

Expert support page with security tips, videos, and tools for business decision makers

Security for Tech Leaders

A more structured, documentation-style experience. This area dives into secure software practices, compliance standards, and system-level safeguards — giving tech leads the clarity and depth they need to trust and assess Sage’s approach.

Overview of Sage’s commitment to security standards, third-party supplier practices, and data protection policies.

Diagram and breakdown of Sage’s secure software development lifecycle, including security controls, training, and testing steps.

Privacy area

This section of the hub helps users find the exact information they need — whether it’s a country-specific privacy notice, how Sage manages data, or what’s required for due diligence. It’s all about transparency, giving users peace of mind and quick access to answers.

Privacy notices by country across Europe, Africa, Asia-Pacific, and North America, allowing users to access local privacy details and contact options.

Due diligence section with compliance briefing notes by global region, including download options for key regulatory data.

Responsible AI and Data Ethics

This part of the Hub showcases Sage’s principles for using AI responsibly. It outlines how ethical practices are built into data handling, model development, and product integration — giving customers confidence that innovation doesn’t come at the cost of integrity.

Sage AI and data ethics principles, including security, fairness, and transparency.